Real estate photography is a highly competitive field, and marketing your services is essential to success. To stand out from the competition, you need to have marketing materials prepared, such as business cards and brochures. These should include your portfolio website and social media platforms so potential clients can see your real estate photography in action. Additionally, you should create a targeted campaign that is tailored to your audience.
Make sure the ads have an attractive cover, such as a house at dusk, as these are the best sellers. Technology is also changing rapidly in the industry, with virtual tours, drone images and virtual reality becoming increasingly popular. You may already be doing 3D tours due to the pandemic, but there are more options available from leaders in the field of information technology, such as iGuide. Real estate boards and associations publish MLS announcements so that the public can interact with those that most capture their attention.
Take some time to explore various listings and view the virtual tours. When you think you know how to get clients as a real estate photographer but haven't yet achieved your goals, consider cold calling real estate agents or attending real estate fairs. These are great ways to meet like-minded professionals and introduce yourself and your work. Additionally, you can create a directory that is customer-oriented so potential customers can find you easily. When you get clients as a real estate photographer, remember to focus on the benefits of using yourself as their next photographer. Finally, networking with other photographers is a great way to get clients as a real estate photographer.
You can contact organizers of events to see if any real estate agents or brokers are attending. This is a great way to get a lot of clients quickly.