Promoting the city, not just the house, is essential for real estate agents. But how do you use social media to attract new customers? Here are some tips on how to use Facebook, Instagram, and LinkedIn to promote your real estate photos and generate leads. Facebook is the most popular social media platform, with more than 244 million users in the US and Canada. It's a great place for real estate agents to connect with their sphere of influence and generate leads.
The key to success on Facebook is to share stories, not just sell products. By giving people the opportunity to learn more about you and what you do, you provide them with the social proof they need to trust you with a real estate transaction. Instagram is a different platform with different rules of success. It's mostly driven by photos and videos, so it's less about conversation and more about showing your personality through the images you share.
Captions are important, but links are not allowed in Instagram captions, so you have to tell your story and direct your audience with the images and videos you share. LinkedIn is the go-to place for professionals to connect with others about work and their careers. The average LinkedIn user is more educated, has a higher net worth than Facebook and Instagram users, and is more focused on improving themselves professionally and financially. Unlike Facebook or Instagram, it's difficult to achieve organic follower growth on LinkedIn, so the platform's most successful real estate agents have a well-established sphere of influence that they can easily access.
Consistency is key on all three platforms, but it's especially important on Instagram. You need to provide engaging and consistent content that attracts your audience, so if you're not sure you can get great photos, think twice before starting here. On LinkedIn, posting a couple of times a week is enough, but the quality of that content must be very high. Hashtags are an important part of any social media strategy for real estate agents. Research the keywords and choose the hashtags that are most relevant to your real estate brand and your target location.
Zillow is a great resource for finding ads, comparing home values, and connecting with other real estate professionals. It may seem like bragging when you post every time you close a deal, but it actually helps build trust in your real estate brand. You can also use tools like Snappa to turn testimonials into social media graphics for your marketing needs. Every real estate website should have a blog that offers value to their audience. This opens up a window of opportunity for you to be creative and create great ads to connect with the exact audience of your real estate business. Homebuyers call real estate agents much less than they used to with questions about a property or neighborhood. To get an idea of what works for large real estate blogs, look at some examples that generate a lot of traffic and have publications that are a key part of their lead generation. By having the right Facebook posts that don't bore your audience and help your real estate business attract new potential customers, you can take advantage of different social media platforms to share real estate content.